The trusted tool to elevate sales team performance on virtual calls.
With our SalesFilm™ process, we have evaluated over 5,400 individual sales conversations and coached 1,000’s of sales people. Our approach has generated a 20% increase in sales stage progression from early-stage conversations to late-stage closing conversations.
What Is
?
You Record
Record any type of sales calls for us to review.
We Analyze
Our sales experts review your calls, evaluate skill areas, and log behaviors and actions.
We Coach
After reviewing each call, our team provides an assessment of strength and weaknesses.
You WIN More Business
“It's one of the most powerful tools that you can use to improve the performance of your sales organization!”
Since 2006 LIFT has delivered quantifiable results on 1,000’s of projects for 100’s of the world’s leading companies. Our expert Sales Coaches track current sales techniques and bring this knowledge directly to our clients. SalesFilm™ is our unique way of bringing world-class sales expertise to your business.
SalesFilm™, powered by LIFT Consulting, aims to evaluate the performance of your sales team, both collectively and individually, by analyzing recorded virtual customer calls. Our assessment helps identify strengths and areas for improvement, enabling the creation of a customized training plan from our experienced coaches.
Human-Driven Sales Optimization vs. AI
Our evaluations are conducted by experienced sales professionals who bring real-world expertise to the assessment process. Although AI technology is advancing rapidly and offers valuable insights, it has not yet matched the nuanced understanding provided by our skilled team. Contact us today for a demonstration, and discover firsthand how our team’s expertise consistently surpasses AI capabilities.
SalesFilm™ | Our Competitors | |
AI Generated call recommendations | No | Yes |
Customized Rubric for 5 distinct call segments | Yes | No |
All calls evaluated by human sales experts | Yes | No |
Non-verbal communication evaluated by human sales experts | Yes | No |
Sales Coaching provided by a human Sales Coaching expert | Yes | No |










Evaluating People, Processes, and Outcomes
The objective of a SalesFilm™ project is to understand how your sales team, both as a whole, and individually, are performing on virtual (recordable) customer calls.
We Evaluate By Function
Our Process
We Document Critical Behaviors
The SalesFilm™ team is comprised of experienced sales professionals and former sales leaders. They know what good looks like on sales calls.

Receive Calls
You send us your cold calls, hand-off calls, demo calls, renewal calls, or any other customer interaction.

Assess Performance
We look at FIVE areas of focus, document specific quotes, and log behaviors and actions.

Score Calls
Our team rates your individual sales people, collaborative team efforts, or entire sales management team.

Action Plan
We provide a comprehensive report with detailed action items for improvement along with an assessment of strengths.
Testimonials
Sales Managers, Team Leaders, and Executives love our SalesFilm process.
"If you're looking to improve your team's performance, check out Lift. You won't be disappointed."
Jonathan - ATG
"As the person who is directly responsible for the numbers every quarter, one of the main things that I've been able to leverage to help me do that is the SalesFilm offering."
Will - LogicMonitor
"Overall they were just fantastic in communicating everything with us, sharing the results on a weekly basis, and really showing the improvement that all of our sales team was making."
Ian - TOPCON
"They raise the level of our skills in presenting and holding meetings. To me that's invaluable."
Bruce - US CAD
"I highly recommend working with this team to onboard not only new sales reps, but also further develop the skills of tenured reps as well."
Alexi - Autodesk
"One of the things I like about SalesFilm is the feedback comes from them and not me, so my reps don't see it as criticism, they actually see it as constructive advice and feedback."
Steve - Symetri US
SalesFilm™ is Powered by LIFT
LIFT is THE Sales Optimization Company — Established in 2006. Our Mission is simple, we will research your organization and provide you with data on what is helping or hindering optimal sales output.
Whether you are a start-up or a multi-billion dollar organization, optimizing revenue and profit is critical to your health. Many of our clients thought that they knew what was standing in their way, but our Sales Optics® process not only gave them definitive proof, we also uncovered issues that they never suspected.